Live Free and Host Responsibly

For the third straight year, the New Hampshire Liquor Commission (NHLC) & Jack Daniel’s have launched a year-long responsibility campaign aimed at encouraging NH Liquor & Wine Outlet customers, as well as licensed restaurant and lounge owners, to consume and serve alcohol responsibly.

The award-winning program, Live Free & Host Responsibly, is highlighted by a Cocktail & Mocktail Competition open to all NH Liquor & Wine Outlet customers and New Hampshire bartenders and wait staff (21 years of age and older). View the video and check out the rules below!


Along with making sure guests have fun, a responsible host ensures a safe environment. That means providing plenty of low-alcohol and alcohol-free beverages. Creative, alcohol-free mocktails are a great alternative to offer guests. NHLC and Jack Daniel’s are seeking the best Cocktail & Mocktail combinations for a chance to win amazing prizes – including a trip to the Jack Daniel Distillery!

Click here to read the official rules and learn how to enter!

Click here to read the press release.

Responsible Summer Hosting Recipes and Tips

Summer Responsibility Tips

Summer Cocktail, Mocktail & Food Recipes

Click here to read the press release

A message from NHLC & Brown-Forman

Responsible service and consumption of alcohol are hallmarks for both the New Hampshire Liquor Commission and Brown-Forman. It is critical we work together to promote responsible alcohol consumption throughout New Hampshire.

Safety is paramount and Live Free and Host Responsibly puts safety first. For our consumers, responsible consumption of alcohol is simply safer and healthier. For lounge and restaurant owners, responsible service of alcohol leads to fewer drunk driving incidents, preserves their investments and protects their liquor licenses. For all, responsible consumption and service of alcohol leads to positive outcomes.

Chairman Joseph Mollica
New Hampshire Liquor Commission

Taylor Amerman

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