Employee Nonprofit Program


Since its inception in 1934, the New Hampshire Liquor Commission (NHLC) has delivered more than $3.6 billion in net profits to New Hampshire’s General Fund. These profits fund essential state programs including education, health and social services, transportation, natural resource protection, and addiction treatment and prevention programs.

Beyond fulfilling its statutory obligations, NHLC is deeply committed to supporting nonprofits throughout the Granite State. Over the past six years, in partnership with suppliers and brokers and through the support of its 1,400 full and part-time employees, NHLC has raised more than $1.8 million for dozens of nonprofit organizations.

Program Overview

NHLC has created a pilot program that will seek employee submissions to recognize and raise funds for two (2) New Hampshire nonprofits each calendar year. The first initiative collected food items for End 68 Hours of Hunger through a partnership with the SEA and the Campaign for Public Good.

NHLC is seeking nominations for the second nonprofit for its pilot.

Program requirements

In addition to nominating a nonprofit, employees will have a key role in ensuring a successful fundraising/awareness effort.

  • Employees must submit the following information for consideration:
    • Employee information (name, phone, store, email)
    • Nonprofit information (name, mission, need, Executive Director / CEO name & contact information, URL)
    • Why NHLC should consider supporting this nonprofit (500 words or less)
    • How NHLC should support this nonprofit (ex: collect supplies in store locations; product raffle; educational materials at checkout, etc.) – NOTE – NHLC cannot provide cash, gift cards or product to organizations or events.
    • Detailed plan for how nominator and fellow employees will make this initiative successful (specific actions you will take, relationships you will leverage, hours you will commit to ensuring a successful outcome, timeline, etc.)
  • Beneficiaries must be registered as a non-profit organization in the State of New Hampshire
  • Employees must not have a financial interest in these organizations  

Evaluation criteria

NHLC will establish a committee that will evaluate submissions on the following criteria on a scale of 1-5 (1 – Minimal / 5 – Maximum) for a total score of 25 points.

  • Organization’s community benefit (1-5)
  • Organization’s financial need (1-5)
  • Impact donation has on organization / population served (1-5)
  • Employee’s ability to execute proposal with NHLC’s support (1-5)
  • “Rally Factor” – ability to energize community/employee/media for support (1-5)

Submission information

Employees must submit applications by December 31, 2019 to be considered for the Spring 2020 campaign. Selections will be made by February 2020 for activation in May and June. 

Submissions must be sent to Director of Store Operations James Richards at James.Richards@liquor.nh.gov

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