Live Free and Host Responsibly
For the fourth consecutive year, the New Hampshire Liquor Commission (NHLC) & Jack Daniel’s have launched a year-long responsibility campaign aimed at encouraging NH Liquor & Wine Outlet customers, as well as licensed restaurant and lounge owners, to consume and serve alcohol responsibly. Learn more about this year's program below:
A message from NHLC & Brown-Forman
Responsible service and consumption of alcohol are hallmarks for both the New Hampshire Liquor Commission and Brown-Forman. It is critical we work together to promote responsible alcohol consumption throughout New Hampshire.
Safety is paramount and Live Free and Host Responsibly puts safety first. For our consumers, responsible consumption of alcohol is simply safer and healthier. For lounge and restaurant owners, responsible service of alcohol leads to fewer drunk driving incidents, preserves their investments and protects their liquor licenses. For all, responsible consumption and service of alcohol leads to positive outcomes.
Chairman Joseph Mollica
New Hampshire Liquor Commission