Live Free and Host Responsibly

The New Hampshire Liquor Commission (NHLC) & Jack Daniel’s are emphasizing responsibility during the holidays. Live Free & Host Responsibly is a year-long campaign aimed at encouraging NH Liquor & Wine Outlet customers, as well as licensed restaurant and lounge owners, to consume and serve alcohol responsibly. Learn more about this program and how to safely enjoy the holiday season below:

Holiday Responsibility Tips

Holiday Cocktail, Mocktail & Food Recipes

Click here to read the press release

Cocktail & Mocktail Competition Rules

A message from NHLC & Brown-Forman

Responsible service and consumption of alcohol are hallmarks for both the New Hampshire Liquor Commission and Brown-Forman. It is critical we work together to promote responsible alcohol consumption throughout New Hampshire.

Safety is paramount and Live Free and Host Responsibly puts safety first. For our consumers, responsible consumption of alcohol is simply safer and healthier. For lounge and restaurant owners, responsible service of alcohol leads to fewer drunk driving incidents, preserves their investments and protects their liquor licenses. For all, responsible consumption and service of alcohol leads to positive outcomes.

Chairman Joseph Mollica
New Hampshire Liquor Commission

Taylor Amerman

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