Effective July 1, 2020


Thank you for visiting, official website of the New Hampshire Liquor & Wine Outlets. The New Hampshire Liquor Commission is committed to protecting your privacy. This Privacy Policy is important and we encourage you to read it. This Policy describes the New Hampshire Liquor Commission’s practices regarding information collected from users on the website (“Website”). This Privacy Policy also describes the choices that you have regarding the use of the information.


As used herein, “this policy” refers to this Privacy Policy; “we,” “us,” and “our” refer to the New Hampshire Liquor Commission, its agents, contractors, sub-contractors, and third parties involved in producing or delivering the Services; and “you” or “your” refers to you, the Services user.


By using these Services, you represent that you understand and agree to this policy. We will post any changes or revisions on this page and, if we deem appropriate, will notify users of privacy policy changes. All changes are effective upon posting. Your continued use of the Services after changes are posted constitutes your acceptance of those changes. For your convenience, the effective date of this Privacy Policy is posted at the top of this page. Please check back periodically for changes.





As is true with most websites, some of your information is automatically collected when you use the Services, which includes, but is not limited to, the website, social media platforms, and/or other web based services . This may include, but is not limited to, information about how you linked to the Services, the date and time you used the Services, searches you initiated, things you selected/clicked on, your internet protocol address, the geographical location of your internet protocol address or mobile device, pages you visited, your mobile device identifier and hardware, your network carrier, and the type of browser and operating system you used. This information is aggregated and is used to improve the Services.





We may, depending on the Services you request, collect additional personal information that you voluntarily provide including, but not limited to, your name, address, phone number, email address, date of birth, credit and/or debit card number, bank account number, routing number(s), transaction history, username, password, and survey responses. This information may be used to provide your requested transaction or service, verify your eligibility for a requested transaction or service, contact you regarding a requested transaction or service, record transactions, improve the Services, enforce terms and conditions, protect our rights and property, and otherwise perform the purpose for which the information was provided. We may also gather information from other sources. We may use information about you from other sites.





Use of the Services, including all of its content, by anyone under 21 years of age is strictly prohibited. We do not knowingly collect personal information from or create profiles of a person under the age of 21. Our account registration process uses age and identity verification software. Users are cautioned, however, that information collected automatically or voluntarily submitted in certain ways such as an email, text, or survey, will be treated as though it was submitted by an adult.





By using the Services, we automatically collect information about your location through your Internet Protocol address and/or using geolocation services. If you consent to use a geolocation service, you may opt-out at any time through your device settings. If we are unable to verify your location, you are prohibited from making any purchases using the Services and will be blocked.





We may use information about you for various reasons, including, but not limited to:


Provide and improve the Services;

Send you notices, updates, and alerts;

Provide and deliver the products and services you request, process transactions and send you related information, including confirmations, receipts, and other materials;

Monitor usage trends and activities in connection with your use of the Services;

Respond to questions, comments and requests, and provide customer service;

Communicate about products, services, offers, promotions, and rewards;

Personalize the Services, including advertisements, content or features we and/or our third-parties think will be of interest to you;

Facilitate contests and promotions; and

Carry out other purposes described at the time the information is collected.




We may share information about you as described in this Privacy Policy, including:


With our contractors, sub-contractors, affiliates, and other third parties for marketing purposes;

With vendors and other service providers who need access to information in connection with services they perform for us;

In response to a request for information if disclosure is required by, any applicable law, regulation or legal process;

If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of the New Hampshire Liquor Commission or others;

With your express consent or at your direction. We may also share aggregated or anonymized information.

We will not sell any information collected from users of the Services and will ensure that any data provided to third-parties as set forth above is used consistent with this Privacy Policy.





Cookies, Web Beacons, Mobile Device Identifiers, SDKs, and HTML5 Storage


We use technologies such as cookies, web beacons, tags, mobile device identifiers, SDKs and HTML5 storage to customize your browsing experience, perform statistical analyses on Services usage, to better understand how you use the Services, to learn how we can improve the Services, to assist with our marketing/advertising efforts, and to help process transactions.


A cookie is a small text file that is saved on your web browser when you visit a website. You can view and delete existing cookies through your browser. If you choose, you can configure your browser to notify you when a new cookie is received, stop accepting new cookies, or disable cookies altogether.


Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence.


Mobile device identifiers, or mobile device IDs are a unique identifier which can be used to identify a mobile device. They can usually only be accessed via an app and not from the mobile web.


A mobile software development kit (“SDK”) is the mobile application version of a beacon. The SDK is a bit of computer code that applications can include to enable ads to be shown, data to be collected, and services to be implemented.


In addition to these technologies, we also use device fingerprints and locally shared objects, such as Flash cookies, to store content information and preferences. We may provide certain features on our website or display advertising based upon your use of the Services and use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5. To help manage Flash cookies, you may click here.







We may collect data about your website or application activity to deliver more relevant advertising to you based upon preferences or interests inferred from your browsing activity. This process is known as interest-based advertising, targeted ads, or behavioral advertising.


We use Google Analytics and Google Analytics Advertising Features (collectively “Google Services”) to gather information about how users engage with our Services.


For more information on how Google uses data collected when you use the Services, please visit You can opt out of Google’s collection and processing of data generated by your use of the Services by going to the hyperlink to download a currently available opt-outs for browser add-on.


Our Website also uses Facebook Custom Audiences to deliver advertisements to Website visitors on Facebook based upon account registration that we have collected. To learn more and to view your Facebook ad preferences, click here.





As mentioned above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Cookie-based opt-outs are not effective on mobile applications. However on many mobile devices, application users may opt out of certain mobile ads via their device settings.


The online advertising industry also provides websites from which you may opt out of receiving targeted ads from companies that participate in industry self-regulation. You can access these websites, and learn more about interest-based advertising, at and at Please note that you must separately opt out on each device you use. Opting-out will only prevent interest-based or targeted ads, and you will continue to see generic advertisements after you opt-out.





We retain information collected through this website in accordance with applicable record retention policies, disposal schedules, and state law. Where no retention policy, disposal schedule, or state law applies, we may retain information for any period of time or not at all.





If you provide us with your email address or phone number, we may email, text, or, in rare circumstances, call you regarding various account notifications, confirmations, or transactions. You may unsubscribe to these services by following the instructions contained in the email or text message.


If your personal information changes, or if you no longer desire the Services, you may correct or update it through your account settings page or by contacting us using one of the methods listed below. Unsubscribe preferences are not applicable to communications that are transactional in nature.





Links to other organizations on this website are provided for informational purposes only. In providing these links, we do not endorse the content, products, services, viewpoints, or security of these other websites. This policy does not apply to other websites. If you leave this website through a link, this policy no longer applies and you are subject to the terms and policies of that website.





Security measures have been integrated into the design, implementation, and day-to-day operations of the Services as part of our continuing commitment to the security of electronic content as well as the electronic transmission of information. We do not, however, guarantee security in any way. Your use of the Services is at your own risk, and we are not liable for any damages or losses resulting from a security breach except as required by law.


We cannot enforce or control the security of the computers, mobile devices, electronic devices, or electronic communication method(s) you may use to send e-mails and submit information to us. You are responsible for the security of the computers, mobile devices, electronic devices, and electronic communication methods you use to communicate with us. We are not responsible for the disclosure or interception of information you send us before we receive it.





The information provided in this policy should not be construed as business, legal, or other advice, or as warranting or guaranteeing the security of information provided through this website.